Since Twitter swept the world by storm in late 2008, it has been inevitable that the company would begin rolling out additional features that it can ultimately monetize. Unrelated businesses have created thousands of online apps utilizing Twitter’s API, but until now the company itself has been largely dormant. This all changed in a big way in mid-May, when the company announced the beta of its new Twitter Business Center.
Twitter was originally designed primarily for individuals to use, to keep friends and acquaintances up to speed on what they were doing, and to communicate quickly. The underlying premise had a great deal more potential, however, and businesses have already begun leveraging Twitter powerfully to build their brand and spread their messages. Twitter Business Center looks to expand this potential by adding additional Twitter features specifically catered to businesses, however. Although Twitter Business Center doesn’t add a great deal of functionality over the basic Twitter, what it does offer is very powerful.